Trevelino/Keller Adds Carbon Offsets Facilitator to Its FirstGear(TK) Solutions Portfolio

Wednesday, Nov 26, 2008

Trevelino/Keller today announces the addition of Verus Carbon Neutral to its client roster. Verus, an innovative, eco-conscious company that aids businesses looking to reduce their carbon footprints, sourced Trevelino/Keller to launch the first Carbon Neutral Zone in the United States. Given its early stage nature, Verus will tap into Trevelino/Kellers FirstGear(TK) suite of services that offer emerging companies and companies new to PR an a la carte, reduced fee model.

With Verus, the Atlanta retail community known as The Corner-Virginia Highland effectively offset its residual greenhouse gas emissions by purchasing carbon offsets, using an innovative collective approach that will set the standard for American companies looking to adopt sustainable business practices and reduce their impact on the environment.

""We are encouraged by the increasing eco-awareness in the marketplace,"" explains Genna Keller, Principal, Trevelino/Keller. ""Verus is a perfect example of marrying business sensibilities to a green-conscious outlook, and we jumped at the chance to aid the company in making this groundbreaking announcement.""

""We are very proud of what weve accomplished with The Corner-Virginia Highland,"" notes Eric Taub, Founder and Managing Partner of Verus. ""We wanted to launch smartly, and Trevelino/Kellers media expertise, their keen knowledge of the green space and flexibility in working with an emerging company, was exactly what we were looking for.""

About Trevelino/Keller

Headquartered in Atlanta with offices in Charleston, SC, Trevelino/Keller is a public relations firm specializing in strategic and creative communications. Its areas of practice include Advanced Technologies, Consumer Lifestyle, Vertical B2B and GreenWorks. In 2005, Trevelino/Keller founded the Atlas Alliance, made up of likeminded boutiques that bring cultural, geographic and specialty expertise to the firms clients.

It currently includes The Lanza Group, The Word Shop, ActivePR, Platform Media Group, Troutman Sanders Strategies and Mileage Communications. In 2006, it launched the Start-Up Council to serve start-up companies through a multi-disciplined consortium of consultants and boutique firms. In 2008, it launched FirstGear(TK) a suite of services designed for emerging companies. Clients include Verizon Wireless, Raving Brands, SITA, The Weather Channel and Vesdia.

Source: MarketWatch