Great Wall Motors and Total Lubrifiants signed a Co-operation Agreement

Monday, Feb 13, 2012

Great Wall Motors and Total Lubrifiants, a France based world class lubricants company, entered into a three-year international cooperation agreement at a signing ceremony held on February 9, 2012 at Great Wall Motor Company Limited global headquarter in Baoding, China

Under the terms of the agreement, Total Lubrifiants becomes Great Wall Motors’ recommended partner for the sales of lubricants across all Great Wall Motors’ after sales service networks in the participating countries

The networks will receive access to high performance Total Quartz automotive lubricants as well as all marketing expertise of Total Lubrifiants through which Great Wall Motors will be able to enforce its customer loyalty

Great Wall Motors and Total Lubrifiants both emphasized on the key values of professionalism, competence and customer orientation.  Through their partnership Great Wall Motors and Total Lubrifiants confirm their shared aim of strengthening their growing presence in the China market and global marketplace and partner on developing high-quality products and services dedicated to the motorist’s requirements

In addition, Total Competition is a major sponsor to Great Wall Motors for Dakar Rally 2012.  The great results Great Wall Motors’ Haval SUV Dakar Team achieved (Ranked #7 and #20) will further enhance this co-operation.

In China, Total Lubricants China has made a large cooperation with Great Wall Motors, not only in after-sales market, but also in the sponsoring in the domestic rallies such as supporting Great Wall Motors Racing team which won Club Cup runner-up of the diesel group in the Taklimakan rally, as well as overall championship in the Badanjilin rally.

Source: Total

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